MILEAGE CHALLENGE returns the trust you show in providing some of your personal data by striving to protect it and keep it confidential.

This Privacy Policy describes the principles followed by MILEAGE CHALLENGE in the collection, processing and storage of your personal data and the guarantees of your rights regarding this data (confidentiality, access, security):

Who is responsible for processing your data?
What data do we collect?
Why do we collect your data?
For whom is your data intended?
For how long do we keep your data?
What are your rights?
How do we protect your data?
Our cookie policy


The Website is owned by JQ Communication, SARL, with registered office at 3, rue de l’auvergne, 42440 Noiretable registered at the Registry of Trade and Companies in Saint Etienne, number 511 249 302, is responsible for the processing of personal data collected on the website


The term “Data” refers to any personal information that may be used to identify you as an individual and that you provide to the Processing Manager to register on the Website and create an account, receive information or proceed with a online order.

Only the data necessary for the successful execution of our e-commerce, involving the items and services offered on the Website

The personal data we collect includes: 

  • your details (title, surname, first name, email, telephone number, full address, birthday, etc.),
  • your delivery information (surname/first name, street, postcode, town/city, country, delivery comments, etc.)
  • your personal preferences, including your marketing preferences (subscriptions to our newsletters, language, etc.) and cookies (technical information: technical logs, IP address, etc.),
  • information about the products you have viewed,
  • bank payment data,
  • your order history,
  • a record of emails exchanged with customer service.

The creation of an account on the Website requires the creation of a password. This password is encrypted and is known only by you. We are not able to access it. Should you forget your password, a link to set a new password will be sent to your contact email.



The processing of your personal data allows us to provide you with the Website’s services, to improve our services and to maintain a secure environment.

Your data is processed for the following main purpose:

  • to carry out the transactions relating to our commercial relationship (orders, payment, deliveries, invoices, accounting, satisfaction surveys, customer service, loyalty programme, etc.);

And more specifically for :

  • the management of your Account, your registration and your connection to our site, as well as the provision of the services to which they give access respectively (online ordering, private sales, sending of newsletters, etc.);
  •  the management of your orders;
  • the management of the delivery of your orders;
  • the management of our customer relationship and your complaints;
  • the creation of a customer database for customer loyalty, prospection, promotion and market research activities (improving your user experience and our services), in accordance with the regulations in force;
  • ensuring a personalised browsing experience on the Website: making our Website easier to use and adapting our products and services to your interests and needs (proposal of related products based on gender, record of last products viewed, personalised recommendations);
  • statistical purposes;
  • JQ COMMUNICATION’s compliance with its legal obligations as a publisher of electronic communication services for the public online (preventing or detecting fraud or abuse, handling security incidents, uses and violations of our general terms of use, improving browsing conditions, etc.).


The personal data collected is processed by the in-house staff at JQ COMMUNICATION to provide you with the services you request and in accordance with the defined purposes.

JQ COMMUNICATION agrees not to sell your personal data to third parties.

JQ COMMUNICATION may need to transfer your personal data to certain service providers and partners that help JQ COMMUNICATION provide and improve its services, such as:

  • Logistics and delivery provider (carriers, couriers),
  • Technical provider (internet service providers, companies specialising in computer and telematic services),
  • Payment provider (banking operators),
  • Marketing provider (companies engaging in marketing activities [including social media organisations], companies specialising in market research and data processing, call centre companies, publishing and distribution companies).

In its capacity as controller, JQ COMMUNICATION ensures that all of its service providers and partners, subcontractors or co-processors comply with the General Data Protection Regulation (GDPR) and, in particular, implement all technical and organisational measures possible to ensure the confidentiality and security of your data.

Where these partners are located outside the European Union, JQ COMMUNICATION shall take all appropriate measures to ensure the security of such data transfers through one of the following measures:

  • either by obtaining your express and unequivocal consent to share your personal data with these third parties,
  • or by entering into data transfer agreements containing the standard European Commission clauses or by imposing the provisions of Article 28 of the General Data Protection Regulation.


In accordance with the legislation and regulations in force, we do not keep your data beyond the period strictly necessary for the purposes set out above. This period varies depending on the purpose of the processing.
At the end of this retention period, your data will be permanently erased or irreversibly anonymised.

Data from your customer account and your loyalty program
5 years from the end of the relationship with the Website. This period starts from the last order, from the last connection to your customer account, from the last call to customer service, from an email sent to customer service, from when you click on a link sent in an email from JQ COMMUNICATION, or from when you place a product in the basket without fulfilling the purchase.

At the end of these 5 years, an email asking if the customer wishes to continue to receive commercial communication will be sent. Should there be no response or a negative response, the customer’s data will be permanently deleted or anonymised.

Purchase data
Billing data retained until the end of the corresponding financial year and the legal retention period (10 years).

Payment data
Payment details retained until certification of payment and completion of the relevant administrative and accounting formalities with regard to your right of retraction and the conditions applied for disputing the payment.

Subscription to advertising communications
Data retained for this purpose until the end of the service or until you cancel your subscription to the service, which can be carried out at any time (by clicking on the "unsubscribe" link at the end of our newsletters).


In accordance with the applicable regulations, you have the right to query, access, modify, limit, rectify, delete and oppose your personal data, as well as the right to define instructions regarding the use of your data after your death.
You may retract your consent to receive our commercial information at any time.
You may request to receive a copy of any personal information in our possession.
You can exercise the rights above by contacting us:

JQ Communication
3 Rue de l’Auvergne
42440 NOIRETABLE - FRANCE / + 33 9 80 52 29 82

In accordance with regulations, you can lodge any complaint with the competent supervisory authority in France: CNIL - 3 Place de Fontenoy, 75007 Paris.


We ensure the security of your personal data by providing enhanced protection, through the use of specific technical and organisational security measures, to prevent your personal data from being used illegally or fraudulently.

We make sure that your personal data is not disclosed, misrepresented, damaged or altered and that unauthorised third parties do not have access to it.

We train our employees and collaborators in the importance of confidentiality and personal data protection. We limit the number of employees with access to your data to those who directly contribute to providing you with quality services.



We use various cookies on the Website to improve its interactivity and our services.

8.1       What is a cookie?

A cookie is a file of limited size, generally consisting of letters and numbers, sent by the internet server to the browser’s cookie folder, located on your computer’s hard drive.

8.1       Which cookies do we use?

We use various types of cookies, the purposes of which are described below.

Cookies strictly necessary for the site to function
These cookies are essential to browse our Website (such as session IDs); they allow you to use the main features of the Website and secure your connection.

They allow you, for example, to directly access the reserved and personal areas of our Website, thanks to identifiers or data that you may have previously provided. Without these cookies, you will not be able to use the Website normally; we advise you not to delete them.


JQ Communication
3 Rue de l’Auvergne
42440 NOIRETABLE - FRANCE / + 33 9 80 52 29 82